We propose weighted inner product similarity (WIPS) for neural network-based graph embedding. In addition to the parameters of neural networks, we optimize the weights of the inner product by allowing positive and negative values. Despite its simplicity, WIPS can approximate arbitrary general similarities including positive definite, conditionally positive definite, and indefinite kernels. WIPS is free from similarity model selection, since it can learn any similarity models such as cosine similarity, negative Poincaré distance and negative Wasserstein distance. Our experiments show that the proposed method can learn high-quality distributed representations of nodes from real datasets, leading to an accurate approximation of similarities as well as high performance in inductive tasks.