A Framework to Choose Trust Models for Different E-Marketplace Environments

Irissappane, Athirai Aravazhi; Jiang, Siwei; Zhang, Jie

A Framework to Choose Trust Models for Different E-Marketplace Environments

Athirai Aravazhi Irissappane, Siwei Jiang, Jie Zhang

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Proceedings of the Twenty-Third International Joint Conference on Artificial Intelligence. Pages 213-218.

Abstract

Many trust models have been proposed to evaluate seller trustworthiness in multiagent e-marketplaces. Their performance varies highly depending on environments where they are applied. However, it is challenging to choose suitable models for environments where ground truth about seller trustworthiness is unknown (called unknown environments). We propose a novel framework to choose suitable trust models for unknown environments, based on the intuition that if a model performs well in one environment, it will do so in another similar environment. Specifically, for an unknown environment, we identify a similar simulated environment (with known ground truth) where the trust model performing the best will be chosen as the suitable solution. Evaluation results confirm the effectiveness of our framework in choosing suitable trust models for different environments.

Athirai Aravazhi Irissappane, Siwei Jiang, and Jie Zhang. 2013. A Framework to Choose Trust Models for Different E-Marketplace Environments. In Proceedings of the Twenty-Third International Joint Conference on Artificial Intelligence, IJCAI-13. IJCAI, 213–218. https://ijcai.org/proceedings/2013/41

@inproceedings{ijcai2013p41,
  title     = {A Framework to Choose Trust Models for Different E-Marketplace Environments},
  author    = {Irissappane, Athirai Aravazhi and Jiang, Siwei and Zhang, Jie},
  booktitle = {Proceedings of the Twenty-Third International Joint Conference on
               Artificial Intelligence, {IJCAI-13}},
  publisher = {AAAI Press / International Joint Conferences on Artificial Intelligence},
  editor    = {Francesca Rossi},
  pages     = {213--218},
  year      = {2013},
  month     = {8},
  url       = {https://ijcai.org/proceedings/2013/41},
}

TY  - CPAPER
TI  - A Framework to Choose Trust Models for Different E-Marketplace Environments
AU  - Irissappane, Athirai Aravazhi
AU  - Jiang, Siwei
AU  - Zhang, Jie
T2  - Proceedings of the Twenty-Third International Joint Conference on Artificial Intelligence, IJCAI-13
PB  - AAAI Press / International Joint Conferences on Artificial Intelligence
PY  - 2013
SP  - 213
EP  - 218
UR  - https://ijcai.org/proceedings/2013/41
ER  -