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Mining User Dwell Time for Personalized Web Search Re-Ranking

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Proceedings of the Twenty-Second International Joint Conference on Artificial Intelligence. Pages 2367-2371.

https://doi.org/10.5591/978-1-57735-516-8/IJCAI11-394

Abstract

We propose a personalized re-ranking algorithm through mining user dwell times derived from a user's previously online reading or browsing activities. We acquire document level user dwell times via a customized web browser, from which we then infer concept word level user dwell times in order to understand a user's personal interest. According to the estimated concept word level user dwell times, our algorithm can estimate a user's potential dwell time over a new document, based on which personalized webpage re-ranking can be carried out. We compare the rankings produced by our algorithm with rankings generated by popular commercial search engines and a recently proposed personalized ranking algorithm. The results clearly show the superiority of our method.

Songhua Xu, Hao Jiang, and Francis Chi-Moon Lau. 2011. Mining User Dwell Time for Personalized Web Search Re-Ranking. In Proceedings of the Twenty-Second International Joint Conference on Artificial Intelligence, IJCAI-11. IJCAI, 2367–2371. https://doi.org/10.5591/978-1-57735-516-8/IJCAI11-394
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