Preference Identification by Interaction Overlap for Bundle Recommendation

Abstract

In the digital age, recommendation systems are crucial for enhancing user experiences, with bundle recommendations playing a key role by integrating complementary products. However, existing methods fail to accurately identify user preferences for specific items within bundles, making it difficult to design bundles containing more items of interest to users. Additionally, these methods do not leverage similar preferences among users of the same category, resulting in unstable and incomplete preference expressions. To address these issues, we propose Preference Identification by Interaction Overlap for Bundle Recommendation (PIIO). The data augmentation module analyzes the overlap between bundle-item inclusions and user-item interactions to calculate the interaction probability of non-interacted bundles, selecting the bundle with the highest probability as a positive sample to enrich user-bundle interactions and uncover user preferences for items within bundles. The preference aggregation module utilizes the overlap in user-item interactions to select similar users, aggregates preferences using an autoencoder, and constructs comprehensive preference profiles. The optimization module predicts user-bundle matching scores based on a user interest boundary loss function. The proposed PIIO model is applied to two bundle recommendation datasets, and experiments demonstrate the effectiveness of the PIIO model, surpassing state-of-the-art models.