---
title: "Emerging Methods of Auction Design in Social Networks"
authors:
  - "Yuhang Guo"
  - "Dong Hao"
doi: "10.24963/ijcai.2021/605"
url: "https://ijcai.org/proceedings/2021/605"
pdf: "https://ijcai.org/proceedings/2021/0605.pdf"
venue: "Proceedings of the Thirtieth International Joint Conference on Artificial Intelligence"
year: 2021
pages: "4434-4441"
track: "Survey Track"
keywords:
  - "Agent-based and multi-agent based systems: General"
---

# Emerging Methods of Auction Design in Social Networks

Yuhang Guo, Dong Hao

*Proceedings of the Thirtieth International Joint Conference on Artificial Intelligence*, pages 4434-4441. DOI: [10.24963/ijcai.2021/605](https://doi.org/10.24963/ijcai.2021/605)

## Abstract

In recent years, a new branch of auction models called diffusion auction has extended the traditional auction into social network scenarios. The diffusion auction models the auction as a networked market whose nodes are potential customers and whose edges are the relations between these customers. The diffusion auction mechanism can incentivize buyers to not only submit a truthful bid, but also further invite their surrounding neighbors to participate into the auction. It can convene more participants than traditional auction mechanisms, which leads to better optimizations of different key aspects, such as social welfare, seller’s revenue, amount of redistributed money and so on. The diffusion auctions have recently attracted a discrete interest in the algorithmic game theory and market design communities. This survey summarizes the current progress of diffusion auctions.