Influencing Individually: Fusing Personalization and Persuasion (Extended Abstract)

Berkovsky, Shlomo; Freyne, Jill; Oinas-Kukkonen, Harri

Influencing Individually: Fusing Personalization and Persuasion (Extended Abstract)

Shlomo Berkovsky, Jill Freyne, Harri Oinas-Kukkonen

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Proceedings of the Twenty-Fourth International Joint Conference on Artificial Intelligence. Journal Track. Pages 4153-4186.

Abstract

Personalized technologies aim to enhance user experience by taking into account users' interests, preferences, and other relevant information. Persuasive technologies aim to modify user attitudes, intentions, or behavior through computer-human dialogue and social influence. While both personalized and persuasive technologies influence user interaction and behavior, we posit that this influence could be significantly increased if the two are combined to create personalized and persuasive systems. For example, the persuasive power of a one-size-fits-all persuasive intervention could be enhanced by considering the user being influenced and their susceptibility to the persuasion being offered. Likewise, personalized technologies could cash in on increased successes, in terms of user satisfaction, revenue, and user experience, if their services used persuasive techniques.

Shlomo Berkovsky, Jill Freyne, and Harri Oinas-Kukkonen. 2015. Influencing Individually: Fusing Personalization and Persuasion (Extended Abstract). In Proceedings of the Twenty-Fourth International Joint Conference on Artificial Intelligence, IJCAI-15. IJCAI, 4153–4186. https://ijcai.org/proceedings/2015/586

@inproceedings{ijcai2015p586,
  title     = {Influencing Individually: Fusing Personalization and Persuasion (Extended Abstract)},
  author    = {Berkovsky, Shlomo and Freyne, Jill and Oinas-Kukkonen, Harri},
  booktitle = {Proceedings of the Twenty-Fourth International Joint Conference on
               Artificial Intelligence, {IJCAI-15}},
  publisher = {International Joint Conferences on Artificial Intelligence},
  editor    = {Qiang Yang and Michael Wooldridge},
  pages     = {4153--4186},
  year      = {2015},
  month     = {7},
  note      = {Journal Track},
  url       = {https://ijcai.org/proceedings/2015/586},
}

TY  - CPAPER
TI  - Influencing Individually: Fusing Personalization and Persuasion (Extended Abstract)
AU  - Berkovsky, Shlomo
AU  - Freyne, Jill
AU  - Oinas-Kukkonen, Harri
T2  - Proceedings of the Twenty-Fourth International Joint Conference on Artificial Intelligence, IJCAI-15
PB  - International Joint Conferences on Artificial Intelligence
PY  - 2015
SP  - 4153
EP  - 4186
UR  - https://ijcai.org/proceedings/2015/586
ER  -