Maximizing the Coverage of Information Propagation in Social Networks

Abstract

Social networks, due to their popularity, have been studied extensively these years. A rich body of these studies is related to influence maximization, which aims to select a set of seed nodes for maximizing the expected number of active nodes at the end of the process. However, the set of active nodes can not fully represent the true coverage of information propagation. A node may be informed of the information when any of its neighbours become active and try to activate it, though this node (namely informed node) is still inactive. Therefore, we need to consider both active nodes and informed nodes that are aware of the information when we study the coverage of information propagation in a network. Along this line, in this paper we propose a new problem called Information Coverage Maximization that aims to maximize the expected number of both active nodes and informed ones. After we prove that this problem is NP-hard and submodular in the independent cascade model, we design two algorithms to solve it. Extensive experiments on three real-world data sets demonstrate the performance of the proposed algorithms.