Active Surveying: A Probabilistic Approach for Identifying Key Opinion Leaders

Sharara, Hossam; Getoor, Lise; Norton, Myra

doi:10.5591/978-1-57735-516-8/IJCAI11-250

Active Surveying: A Probabilistic Approach for Identifying Key Opinion Leaders

Hossam Sharara, Lise Getoor, Myra Norton

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Proceedings of the Twenty-Second International Joint Conference on Artificial Intelligence. Pages 1485-1489.

https://doi.org/10.5591/978-1-57735-516-8/IJCAI11-250

Abstract

Opinion leaders play an important role in influencing people’s beliefs, actions and behaviors. Although a number of methods have been proposed for identifying influentials using secondary sources of information, the use of primary sources, such as surveys, is still favored in many domains. In this work we present a new surveying method which combines secondary data with partial knowledge from primary sources to guide the information gathering process. We apply our proposed active surveying method to the problem of identifying key opinion leaders in the medical field, and show how we are able to accurately identify the opinion leaders while minimizing the amount of primary data required, which results in significant cost reduction in data acquisition without sacrificing its integrity.

Hossam Sharara, Lise Getoor, and Myra Norton. 2011. Active Surveying: A Probabilistic Approach for Identifying Key Opinion Leaders. In Proceedings of the Twenty-Second International Joint Conference on Artificial Intelligence, IJCAI-11. IJCAI, 1485–1489. https://doi.org/10.5591/978-1-57735-516-8/IJCAI11-250

@inproceedings{ijcai2011p250,
  title     = {Active Surveying: A Probabilistic Approach for Identifying Key Opinion Leaders},
  author    = {Sharara, Hossam and Getoor, Lise and Norton, Myra},
  booktitle = {Proceedings of the Twenty-Second International Joint Conference on
               Artificial Intelligence, {IJCAI-11}},
  publisher = {AAAI Press/International Joint Conferences on Artificial Intelligence},
  editor    = {Toby Walsh},
  pages     = {1485--1489},
  year      = {2011},
  month     = {7},
  doi       = {10.5591/978-1-57735-516-8/IJCAI11-250},
  url       = {https://doi.org/10.5591/978-1-57735-516-8/IJCAI11-250},
}

TY  - CPAPER
TI  - Active Surveying: A Probabilistic Approach for Identifying Key Opinion Leaders
AU  - Sharara, Hossam
AU  - Getoor, Lise
AU  - Norton, Myra
T2  - Proceedings of the Twenty-Second International Joint Conference on Artificial Intelligence, IJCAI-11
PB  - AAAI Press/International Joint Conferences on Artificial Intelligence
PY  - 2011
SP  - 1485
EP  - 1489
DO  - 10.5591/978-1-57735-516-8/IJCAI11-250
UR  - https://doi.org/10.5591/978-1-57735-516-8/IJCAI11-250
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