{"type":"ScholarlyArticle","title":"Getting Serious about the Development of Computational Humor","authors":[{"name":"Oliviero Stock","slug":"oliviero-stock","given":"Oliviero","family":"Stock","affiliation":""},{"name":"Carlo Strapparava","slug":"carlo-strapparava","given":"Carlo","family":"Strapparava","affiliation":""}],"abstract":"Society needs humor, not just for entertainment. In the Web age, presentations become more and more flexible and personalized and they will require humor contributions for electronic commerce developments (e.g. product promotion, getting selective attention, help in memorizing names, etc . . . ) more or less as it happened in the world of broadcasted advertisement. Even if deep modeling of humor in all of its facets is not something for the near future, there is something concrete that has been achieved and that can help in providing attention to the field . The paper refers to the results of HAHACRONYM, a project devoted to humorous acronym pr~ductio~ , a circumscribed task that nonetheless reqmres various generic components. The project open~ the wa_y to developments for creative language, w1th apphcations in the world of advertisement.","doi":null,"url":"https://ijcai.org/proceedings/2003/9","pdf":"https://ijcai.org/proceedings/2003/0009.pdf","markdown":"https://ijcai.org/proceedings/2003/9.md","bibtex":"https://ijcai.org/proceedings/2003/bibtex/9","volume":{"slug":"2003","title":"Proceedings of the Eighteenth International Joint Conference on Artificial Intelligence","short_title":"IJCAI 2003","url":"https://ijcai.org/proceedings/2003/","year":2003,"location":"Acapulco, Mexico","dates":"","editors":"Georg Gottlob","isbn":"","publisher":"International Joint Conferences on Artificial Intelligence","doi_prefix":""},"section":null,"track":"","number":9,"pages":{"first":59,"last":63},"keywords":[],"videos":[],"references":[],"license_note":"Copyright International Joint Conferences on Artificial Intelligence."}