---
title: "Preference-Based Configuration of Web Page Content"
authors:
  - "Carmel Domshlak"
  - "Ronen I. Brafman"
  - "Solomon Eyal Shimony"
doi: ""
url: "https://ijcai.org/proceedings/2001/190"
pdf: "https://ijcai.org/proceedings/2001/0190.pdf"
venue: "Proceedings of the Seventeenth International Joint Conference on Artificial Intelligence"
year: 2001
pages: "1451-1455"
track: ""
keywords:
---

# Preference-Based Configuration of Web Page Content

Carmel Domshlak, Ronen I. Brafman, Solomon Eyal Shimony

*Proceedings of the Seventeenth International Joint Conference on Artificial Intelligence*, pages 1451-1455.

## Abstract

We present a new approach for personalized presentation of web-page content. This approach is based on preference-based constrained optimization techniques rooted in qualitative decisiontheory. In our approach, web-page personalization is viewed as a configuration problem whose goal is to determine the optimal presentation of a webpage while taking into account the preferences of the web author, layout constraints, and viewer interaction with the browser. The preferences of the web-page author are represented by a CP-network, a graphical, qualitative preference model developed in [Boutilier et al., 1999]. The layout constraints are represented as geometric constraints. We discuss the theoretical basis of this approach and its implementation within the CPML system.