Mining User Dwell Time for Personalized Web Search Re-Ranking
Songhua Xu, Hao Jiang, Francis Chi-Moon Lau
We propose a personalized re-ranking algorithm through mining user dwell times derived from a user's previously online reading or browsing activities. We acquire document level user dwell times via a customized web browser, from which we then infer concept word level user dwell times in order to understand a user's personal interest. According to the estimated concept word level user dwell times, our algorithm can estimate a user's potential dwell time over a new document, based on which personalized webpage re-ranking can be carried out. We compare the rankings produced by our algorithm with rankings generated by popular commercial search engines and a recently proposed personalized ranking algorithm. The results clearly show the superiority of our method.